Milk.. it may not sound like the first thing you’d reach for after a punishing training session but the science guys have come up with some very interesting facts that say your average Pint of Milk is far from average!

The idea behind milk being a good recovery drink came from a headline-making study from the American University of Indiana, which suggested that chocolate milk offered athletes a great way to recover more efficiently than fluid or carbohydrate replacement drinks. The study was picked up by some clever people over at the Northumbria University and a trial was soon underway with the help of Runner’s World and Masterfoods.

Why is Milk good for you?

We all know that milk contains calcium and protein but..

DID YOU KNOW: that 1 glass of milk contains the same amount of calcium as 41 bananas

and that’s not all…

Milk contains:

* Vitamin A
* Vitamin B
* Vitamin C
* Iodine
* Iron
* Magnesium
* Potassium
* Fluoride
* Calcium
* Protein
* Fat
* Carbohydrate

The Test: In an experiment for the BBC program Britain’s Favourite Supermarket Foods, sports scientists put a group of Rugby Players to the test. All of the men carried out the same exhausting fitness schedule but whilst half the group were allowed their usual sports recovery drink at the end of the session, the other half were given plain milk to drink.

The Science bit: Proteins in muscles break down during exercise. If sufficiently stressed, Creatine Kinase and Myoglobin leak into the blood stream. The effects of strenuous exercise on muscles lasts for about 48 hours, which gave the Sports Scientists an ideal blood test to evaluate which team recovered the best.

The Result: The blood tests were conclusive: the levels of Creatine Kinase and Myoglobin were a whopping 50% lower in the men that had drunk milk than those that had been given the sports recovery drinks.

Most sports recovery drinks, however, contain carbohydrate but don’t contain protein. Protein helps to repair and replace damaged muscle fibres. So, in order to recover efficiently from strenuous exercise you need to have a good source of protein. Milk not only contains a good source of vitamins, minerals, calcium and carbohydrate but it also contains the restorative powers of protein.

First of all, you can be able to build brand awareness or recognition for the business. If the sports team that you are sponsoring is doing well, then your company name will always be mentioned making it a household name among families. People will also see more of your logo and company name all over the team. This is good as people will always remember your business and will be the top choice whenever they need to have the product related to what you are offering. People love sports and you will have tons of people remembering your company name when you get into this kind of action.

You can also be able to achieve business networks quickly and easily. Since your company name or logo is being seen commonly over the team, you can easily advertise and market your products and create networks that will expand your scope of customers. This will also turn into having more clients for your business. Once a consumer always recalls the name of your company, you will have better chances of being patronized.

Since sponsoring a sports team is considered a good deed among many, people will see your company as one that cares for the community. This will build trust among the clients and will choose your company over other competitors. People love supporting people or groups with good deeds and charitable works. If you sponsor for a team, then people will find you good and will most likely help you with your products and services.

This is a good marketing strategy for many companies especially those that can really afford sponsoring a sports team. This is why many companies would even create their own teams just to get sales coming in. While many businesses would turn to the usual advertising and marketing schemes, those who have the funds can just sponsor a sport and have their names all over the country or even the world. This is a wise move to make for any business owner.

To get into sponsorship, one may inquire at any sports league. Or some teams would even ask for your support. This is the right time to bring in your sponsorship for the team and have your business name become popular in the public.

I honestly believe that there is not a single sport that has not been recreated in the gaming world. You have all the major sports that form even the Olympic games and all the major hits that are now mostly viewed by the young population of the globe.

In the past few years the most successful sports games have been focused on professional football, basketball, hockey, tennis and golf which fall in the category of traditional sports and the new coming sports which are receiving a great deal of appreciation from the younger gamers, sports such as skating, snowboarding, cliff diving and extreme sports like base jumping and mountain biking.

The best feature about a sports game is that you can play it with a friend and thus you introduce the concept of some friendly competition.
We all know how good you feel when one of your best friend beats you at a game and then he acts as if nothing happened.

You want revenge and you play some more. You can find all the sports games you desire all over the web and from your local stores for prices that are truly decent. Generally sports games have a smaller price tag due to the smaller content they posses.